AUDEMARS PIGUET X MARVEL
For the worldwide release of the Audemars Piguet x Marvel
limited edition Black Panther watch, we took over the Plaza at Hudson Yards. The cultural arts center The Shed was transformed through 3D projection mapping onto the entire unique facade.
Additional elements, such as mapping of the ground and illuminating the Vessel and surrounding trees in the campaign's signature purple transformed the space into a highly immersive and shareable experience.