EXPERIENTIAL MARKETING 

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For SiriusXM’s Dial Up Awareness Campaign, we did 3 market takeovers in NYC, Nashville, & LA, over a 6 week period. 

To drive awareness to their various channels and increase their subscribers, we took a 360º approach and pushed the message via video projections, brand ambassadors, digital & static trucks, and fly posters.

Passersby were encouraged to call the hotline (1-844-SXM-MOMENT) and pick their favorite channel. At the end of the call, it would prompt you to enter a sweepstakes.

to learn more about this media tactic.

DOES IT ENTERTAIN
OR
DOES IT EDUCATE

These are the two main questions that are at the core of any successful experiential campaign. Brands need to give customers a memorable experience and add value by delivering meaningful engagement. In a world where digital connectivity is at the forefront and instant gratification is a must, companies are challenged to create more dynamic experiences that can seamlessly connect onsite and online..

Live, immersive experiential campaigns help brands to stand out in a very crowded market place by creating buzz through unexpected activations.