FOR YOUR NEXT CAMPAIGN?
For SiriusXM’s Dial Up Awareness Campaign, we did 3 market takeovers in NYC, Nashville, & LA, over a 6 week period.
To drive awareness to their various channels and increase their subscribers, we took a 360º approach and pushed the message via video projections, brand ambassadors, digital & static trucks, and fly posters.
Passersby were encouraged to call the hotline (1-844-SXM-MOMENT) and pick their favorite channel. At the end of the call, it would prompt you to enter a sweepstakes.
DOES IT ENTERTAIN
DOES IT EDUCATE
These are the two main questions that are at the core of any successful experiential campaign. Brands need to give customers a memorable experience and add value by delivering meaningful engagement. In a world where digital connectivity is at the forefront and instant gratification is a must, companies are challenged to create more dynamic experiences that can seamlessly connect onsite and online..
Live, immersive experiential campaigns help brands to stand out in a very crowded market place by creating buzz through unexpected activations.