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For SiriusXM’s Dial Up Awareness Campaign, we did 3 market takeovers in NYC, Nashville, & LA, over a 6 week period. 

To drive awareness to their various channels and increase their subscribers, we took a 360º approach and pushed the message via video projections, brand ambassadors, digital & static trucks, and fly posters.

Passersby were encouraged to call the hotline (1-844-SXM-MOMENT) and pick their favorite channel. At the end of the call, it would prompt you to enter a sweepstakes.

to learn more about this media tactic.