SIRIUS XM • DIAL UP AWARENESS CAMPAIGN
3 market takeovers in NYC, Nashville, & LA, over a 6 week period.
In order to drive awareness to their various channels and increase their subscribers, we took a 360º approach and pushed the
• video projections
• brand ambassadors
• digital & static trucks
• fly posters
Passersby were encouraged to call the hotline (1-844-SXM-MOMENT) and pick their favorite channel. At the end of the call, it would prompt you to enter a sweepstakes.