SIRIUS XM • DIAL UP AWARENESS CAMPAIGN 

360 Approach

3 market takeovers in NYC, Nashville, & LA, over a 6 week period. 

In order to drive awareness to their various channels and increase their subscribers, we took a 360º approach and pushed the

message via:

• video projections

• brand ambassadors

• digital & static trucks

• fly posters

Passersby were encouraged to call the hotline (1-844-SXM-MOMENT) and pick their favorite channel. At the end of the call, it would prompt you to enter a sweepstakes.