© 2019 by Scenester Projects. All rights reserved.



Developed 6 month pop up shop concept for Diesel in Williamsburg, Brooklyn.

Lead the following components:

Store design

Product assortment & branded collateral

PR & Social media

• Musical performances, movie screenings and product collaborations

• Opening night garnered over 50 mil UVPM’s

• Drove brand awareness

• Drove foot traffic to the pop-up and other Diesel stores in NYC

• Increased website traffic to diesel.com by 20%

• Led to an increase in sales by 5%